
We love that quote. Marjorie actually used to market her Cross Creek fruit through Arapaho's Retail and Gift Fruit business,
The Orange Shop, so we share a common experience.
There's something about growing fruit trees that makes you think that way. Unlike other forms of agriculture, we may tend the
same trees for a lifetime. It's easy to see when you're doing the right thing, because the trees look good. Figuring out what
the right things are, though, is truly a life's work -- you never know enough.
We are horticulturists. We grow fruit trees and manage them so that they produce the exceptional quality citrus that can only
be achieved in Florida. At the same time, we safeguard the environment. Some of our specific accomplishments are:
BMP’s -- We have provided leadership in the development of “Best Management Practices” (BMP’s) to improve the water
quality in the Indian River lagoon.
Precision Agriculture -- We have invested heavily in the latest, state of the art application equipment, including sprayers,
herbicide applicators, and fertilizer spreaders. We have recently initiated a trial grove of a new production system called
"Open Hydroponics".
Organic Production Practices -- In a select few of the groves we manage, we employ certified organic production practices.
We also apply these same practices to our conventional properties since organic production relies on maintenance of
functional, integrated natural systems.
IPM -- We employ Integrated Pest Management, which is a holistic approach to crop production that relies on natural
parasites and predators.
Water Conservation – We design, install, and manage irrigation systems on thousands of acres of citrus. We have
developed a highly intensive, technology-driven approach to irrigation that utilizes automated irrigation system controllers and
devices that monitor the weather and soil moisture conditions.
Land Use Innovations – We are providing leadership through the Indian River Citrus League’s Rural Lands Committee to
develop new ways to approach urban settlements in a rural countryside that includes agriculture as a permanent, sustainable
landscape component.
We believe that things can be done the right way, with due regard for the environmental consequences, while producing a
safe, delicious, and appealing product. Everything we do is transparent – anyone can visit our groves at any time and see
how we apply this philosophy. We believe that we are on the cutting edge of development and deployment of many measures
to protect the environment while achieving economic viability.
We respect the land and assets of our grove care customers, the health of the consumers that enjoy our products, the safety
of our employees, and the quality of the environment. Ultimately, we just think that it’s the right way to do things.


"But what of the land? It seems to me that the earth may be borrowed but not bought. It may be used but not
owned. It gives itself in response to love and tending, offers its seasonal flowering and fruiting. But we are
tenants and not possessors, lovers and not masters." Marjorie Kinnan Rawlings